Interview With A Food & Drink Industry Leader- Creating Profitable Sales Growth
Want to get an inside line on growing your sales?
Check out my golden nugget packed interview with Food and Drink Industry Leader Karen Green, covering everything from finding gaps in the market to the fastest pitch ever!!
Also, in this video Karen talks about what the current food trends are, but also which food trends she feels will be booming in the coming years and what push backs there might be for the new trends that are coming through.
Karen is ex Tesco and Boots as well as holding senior exec commercial roles within the Food and Drink Manufacturing Sector. Karen has also judged on Q awards and has recently had her book “Recipe for Success” short listed for a business award.
Karen’s core specialities are;
- Business invigoration
- Route to market planning
- Customer relationship rebuild
- Own label added value chilled and frozen
- Tesco UK and Europe
As well as these core specialities, Karen is also well versed in business turnarounds. She achieves this through;
- Interim commercial leadership
- Category strategy, creation and execution
- Revenue and EBIT improvement
- Customer relationship building
- Capability improvement through mentoring
Her typical client really ranges! She’s got experience of companies in a pre-concept stage, which often comes from an overseas business that wants to move into the UK and is looking for that gap in the market to do so. As well as experience with small start-up clients who don’t have experience within the Food and Drink industry, so they need someone to guide them through routes to market etc. However not forgetting the help she’s given larger businesses who have hit a wall and might be struggling to see where they can grow the business or how to get through to the next retailer.
There are countless ways that Karen can help your business as an interim, so don’t hesitate to give us a call on 01775 729590 to hear more about how she can support you.
