NPD: The Biggest Commercial Driver / Increased Demand
I was told recently that 50% of current sales, in most Food and Drink companies, comes from new products developed in the last 5 years.
We have seen more demand for NPD and Commercial support in the last 2 months than the previous year.
Two leaders that I have worked with in the past and highly rate, an amazing Developer and hugely successful Business Leader & Commercial Director, who have both developed and launched award winning products, have joined up to create a unique and tailored Innovation service.
They help food and drink businesses create, produce and sell winning new products.
Their most recent project was working with a venture capital group to introduce a unique and disruptive brand to the health and wellness category. They successfully delivered a full service innovation programme which was very cost and resource efficient for their client.
Interested in having a chat with them or getting them to site for a day? Get in touch to hear more on 01775 729590.
Have a great week,
Den